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On Hold Messages Work Are Helpful Marketing Tools
On hold messages are messages which are pre-recorded in answering devices by voice talents. Your callers get to listen to these messages when they are on hold. There are various factors why hold messages are such effective marketing tools.
According to recent AT&T research results, as much as 70% of all calls have to be put on-hold for a minimum of half a minute. If callers were to be kept on 'silent hold', this would lead to a call abandonment rate of an unbelievable 75%. A large number of callers don't call back. As per a survey by Better Business Marketing, the hold time of callers is increased as much as 500%. On hold messages are successful marketing tools because the same research showed that 80% of all callers left on 'silence hold' hang up within a minute when callers with music on-hold (MOH) stayed on around 5 minutes longer. The research revealed that 30% of callers will purchase extra services/products because of what they hear while on-hold. The findings revealed that an amazing 25% of callers will make purchase decisions based on on-hold sales ideas. A Telemarketing Magazine survey puts the numbers in between 25% and 40%.
A latest CNN study showed that an average person will spend 100 hours answering machine messages yearly. It thus makes sense that you take benefit of this time to reveal what you are offering. You can use on hold messages to detail your skills, to indicate your achievements, to advertise your site and its features, to encourage callers to take action, and to indicate special discounts as well as other offers. The CNN survey puts the people who don't call again after hanging up at 35%.
According to a recent study by Cellular Marketing Magazine, 9 out of 10 people like hold messages to silent on-hold. Thanking your callers for holding and letting them know that they are important leads to client loyalty. You can use the on-hold messages to do reputation management. On hold messages are a good marketing tool since they are cheap. Although some music requires that you pay loyalties, loyalty-free music is instantly available. You can use the answering machine messages to supplement your other advertising strategies.
The truth that you may change your answering machine messages anytime means that your message will always be fresh. Hold messages work as there are many on-hold recording companies that can help you.
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