Some Key Elements That Makes Squeeze Page Attractive

A squeeze page is a landing page, with the intention of getting your website visitor to opt-in to your mailing list. That is its only motive - nothing else. It is not surely a sales page! You just want them to sign up to your mailing list, nothing more. In light of that, many people start looking for all kinds of cool squeeze page ideas. They want something fancy, something exceptional - but squeeze pages have been tested over and over again, and there are certain vital elements that make any squeeze page, no matter how basic, work.

1. Short Copy

Keeping the copy on the page short is commonly a better idea. Short copy not only makes it easy for the reader to see what is happening and what they are supposed to do, but it also keeps all of the info and the opt-in fields 'above the fold' - meaning, in the top section of the screen, so visitors don't have to scroll.

2. Four Essential Ingredients

First, you need an attractive headline. Try to create a headline that points out a question or challenge your ideal customer is facing.

Secondly, you need to outline the benefits - what's in it for them if they sign up for your list? Always let them know what they will be getting, and how it will help them. Write from the perspective of your customer,

Third, you need a call to action. It's not sufficient to just have the opt-in form - you have to actually tell people what they need to do (such as enter their name and email), and click on the 'submit' button.

Finally, you need the opt-in form. Here, visitors will type their information and submit it to you. The less information you ask for, the more likely people will opt-in. The more information you look for, the more valuable the lead is because you will know more about them. How you manage it depends on what you intend to sell, now and then.

3. Incentive

The fanciest squeeze page ideas amount to nothing if you don't have an attractive offer that gets people wanting to sign up. Use some sort of incentive. Offer them a free report, article or software. Offer a mini email program, or a video. Whatever it is, make sure that it is something that your target visitor will want to have, and that it provides them with valuable information that they can't get anywhere else. Look at who your ideal customer is - now, what would be of value to them? What could you give them that would really be helpful in their situation? The better your deal, and the more helpful it is, the more they will believe you, and want to stay on your list. And, eventually, they will want to purchase from you because they know you, and you have proven yourself to be trustworthy and helpful to them.

So forget about all these fancy squeeze page ideas. As long as you have these crucial elements ready, you'll get people signing up to your list and you'll build your prospect base with people who are perfect to what you're offering.

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