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The Video Call To Action - Tips To Getting Them To Take The Second Step
You can produce the most compelling, fascinating video squeeze page online, but with no clear call to action, your very own video is just pure entertainment. If you want a viewer to buy your product, sign up for your list, or take another action, you need to tell them what you need them to do.
A call to action can take many different forms. Would you like the viewer to click on a link, click the "buy now" button, watch another video, or take some other step? Know what you want out of your viewer before you even make your video so everything you do points to that preferred end result.
Some people believe that if you push your message to your viewers, they will resist any form of "sell" and turn away. While you want to avoid the used car salesman approach, keep in mind that when you've got the solution to your viewers's problems, you're doing them a favor by sharing it with them.
Your call to action can take many forms. Listed here are a few examples:
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The logistics of making a call to action in in a video squeeze page will vary based on the type of video you use, the location of the video and the rules of the site where you're hosting the video. Here are some ideas:
Mention in Video - You could include a call to action within the video itself. Create the video to capture the attention of your viewers, provide them the information they need and tell them what action to take next.
Text on Video - Another method to tell your own audience what move to make after the video is to add it across the screen of the video. This text may be a link to your website or an explanation of any other action you'd like them to take.
Clickable Video - Through the use of 'Flash' software applications or YouTube's video tools, you'll be able to create video that, when clicked on, may link the viewer to the desired page.
Video Descriptions - You can add a call to action within your video descriptions. If you have uploaded a video to a web hosting web site, check the rules as to how you can link to your webpage and how promotional your videos and descriptions can be.
The most important part of your own call to action is making sure it fits with what your viewers needs. When the call to action matches the exact needs of your audience, taking your own suggested next step will be a natural next step for the viewers of your very own video squeeze page.
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