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What Happened To The Way Customer Service Used To Actually Be?
Has this possibly happened to you personally when ever contacting customer service? You place the call and get an automated menu. Press one to do this, push two to do that. Or maybe you are given a recorded voice saying speak or say this or that.
What ever happened to the kind of customer service that actually matters? Whereby you in fact get to speak to an actual person. In my humble opinion, that was customer service. How can anyone actually establish what issue a client may possibly have if you do not actually talk to them? Not to mention that the personal touch in customer service builds better relationships.
I fully grasp that a whole lot of large businesses see it as a cost saving. And that is probably true. But I really wonder just how many consumers go someplace else because of the lack of customer service or just being frustrated with the type of customer service that a particular company is providing.
When firms are a small-scale operation with just a few workers they provide the kind of customer service people really like. The kind that offers that personal experience. However it appears that once they get big enough, they move to a more automated system.
I believe that customer service begins from the very first contact and discussion with a customer by building a solid relationship from the beginning. That is the reason why we at Paragon Marketing Solutions start out by talking with each of our customers and clients from the beginning of a project until the goals of the customer are satisfied.
Regardless of whether your organization is large, modest, or in between, providing the support that your customers and clients are worthy of is extremely critical for the survival of the business. If you can not give your customers what they need, they are going to go somewhere that can. And which can definitely affect your bottom line.
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